Welcome to Grans!
Grans is on a mission to bring pure, wholesome food back to your table. We are committed to offering 100% natural products, free from preservatives, artificial flavors, or chemicals. No shortcuts, no additives. Just real, clean food that’s as close to nature as possible. Crafted with the finest ingredients, our products preserve the true taste and nutritional value nature intended.
The roots of Grans run deep. Our CEO, Mansoor Ahmed Jan, comes from a family with a rich history in the desi gurr (jaggery) business, dating back to 1983, when his ancestors first began manufacturing and selling it in the KPK region. In 2017, Grans was born, driven by a passion to share truly natural, chemical-free food nationwide. The name "Grans" comes from the Pashto word for "beloved" and "rare," reflecting our promise to offer food that is cherished, trusted, and unique. At Grans, we don’t just sell food—we share a piece of heritage, staying true to the values of quality, purity, and authenticity.Why Go Grans?
No Nasty Additives
No Chemicals
No Artificial colorings, flavorings and sweeteners
No Genetically Modified crops or organisms
Highest Standards
Natural Care for Animals
Mission
It all started with a mission to bring natural food back to table.
Vision
We aspire to transform the food industry into a healthy, transparent and socially-responsible business.
Our Fields
Our fields and jaggery units are located in Hajiabad, a peaceful village in Charsadda, KP, known for its natural beauty and pleasant climate. We grow sugarcane, maize, and other crops using traditional methods, free from pesticides and GMOs. Our sugarcane is of the highest quality, and we never compromise on the standards of our produce. Quality is at the core of everything we do.
Our First Customer
Back in 2017, Mansoor Ahmed Jan, our CEO, brought a sample of pure honey from the wilds of Swat to his office. He set it on his desk, planning to share it during break times. Soon after, a colleague named Ayesha walked by and noticed the jar. Curious, she asked what it was.
Mansoor explained, “It’s honey, extracted from the wild bee hives of Swat. I bought it for a trial because I’m starting my own business.”
Ayesha was eager to try it. She took a dip of the honey and, after tasting it, exclaimed, “This is amazing! It’s mine! I’ve never found honey as pure as this.”
In that moment, Ayesha became our first customer, reminding us of the vital need for pure products in the market.
Why Grans Desi Gurr and Desi Shakkar?
Our Desi Gurr and Desi Shakkar are the top-selling products. As awareness of health issues rises, more people are adopting healthier eating habits, including moving away from processed sugar. We’ve a vast and loyal clientele that prefers our desi gurr and shakkar over white sugar.
Our sugarcane farms are located in Charsadda, nourished by the pure and fresh waters of the Swat River. The unique soil of Charsadda, combined with the river’s water, produces premium-quality sugarcane that is distinctively sweet and different from what is grown in other regions of the country. Once harvested, our sugarcane is taken to our own jaggery units in Charsadda, where we traditionally make desi gurr and desi shakkar while maintaining the highest hygiene standards.
We take pride in being pioneers in introducing darker-toned Desi Gurr and Shakkar to the Punjab and Sindh regions. Unlike the light yellow gurr and shakkar in the market, which contain added sodium carbonate and bicarbonate, our darker-toned Desi Gurr and Shakkar are made purely from sugarcane juice, offering a natural and healthier option.
Our Team
Mansoor Ahmed Jan
CEO & Founder
"It's not about one table, it's about bringing the good food back to every table."
Hunana Masroor
COO & Co-Founder
"Grans isn't a brand, it's a lifestyle."
Bilal Khan
Managing Director
"We do not aim customers; we aim their good health."
Certifications:
Grans products have been thoroughly tested and found to comply with the standards set by the Punjab Food Authority and KPK Food Authority. Ensuring all the products meet all necessary health, safety, and halal requirements. This certification highlights Grans' dedication to providing safe, high-quality products to its customers.
In addition to these local certifications, Grans is also a Good Market certified brand. Good Market is a community-based certification based in Sri Lanka that recognizes businesses and social enterprises that prioritize positive impact on both people and the planet. This certification underscores Grans' commitment to sustainable practices, ethical business operations, and contributing to the well-being of society and the environment.
